Mass customization is described as?

Mass customization is described as?

• A. A purely custom, one-off production process.
• B. A hybrid approach using mass-production techniques to create customized goods.
• C. Producing only standard products without options.
• D. Outsourcing all manufacturing to external firms.

Answer: (B)

Mass customization blends the efficiency of mass production with the ability to tailor products to individual customers. It relies on standardized components and processes, but offers configurable options and modular designs that let buyers influence features or specifications. The result is personalized products delivered at high volume and lower cost than pure bespoke work. This approach isn’t just producing one-off, fully custom items, which would sacrifice the advantages of scale. It’s also not limited to offering only standard products with no options, which misses customization. And outsourcing all manufacturing is a sourcing choice, not the defining method of achieving customized goods. By combining mass-production techniques with flexible, configurable design, it best describes mass customization.

Mass customization blends the efficiency of mass production with the ability to tailor products to individual customers. It relies on standardized components and processes, but offers configurable options and modular designs that let buyers influence features or specifications. The result is personalized products delivered at high volume and lower cost than pure bespoke work.

This approach isn’t just producing one-off, fully custom items, which would sacrifice the advantages of scale. It’s also not limited to offering only standard products with no options, which misses customization. And outsourcing all manufacturing is a sourcing choice, not the defining method of achieving customized goods. By combining mass-production techniques with flexible, configurable design, it best describes mass customization.